Custom leaf-tiered direct mail brochure
Not your typical summer camp.
Collaborators
Mark Fuller, CD
Nathan Hutcheon, AD
Amanda Ross Wright, Identity
Derek Eckenroth, Photo
Hal Cook, Photo
EduCamp is a one-of-a-kind program that offers more than 50 interest-based camps, including Arduino engineering, cinematic arts, Shakespeare, aviation, music, and even baking.
I worked in-house with Bob Jones University to elevate the branding for EduCamp during the complexities brought on by the pandemic. An entire season of EduCamp was cancelled, calling for redoubled marketing efforts to make up the lost season.
As a result of the marketing team’s efforts and the dedicated work of our collaborators, EduCamp saw record attendees the following season.
Full-spread ad for a wide-circulation magazine
Custom direct-mail piece
Custom direct-mail piece
